Ever ready to walk out the door only to realize that you can’t find your wallet? You retrace your steps and still no luck! It’s safe to say most people have experienced this at one point or another. Now, why do we go into such shock and feel ill stricken over a wallet? Because we lost cash? Photos? Not quite… It’s our credit cards and identification cards we want back! We are more worried about losing our credit and identification cards because we don’t want to deal with the hassle of contacting customer service for over 5 institutions.
No one wants to wait at government institutions for a new identification card or call credit card companies to cancel and replace cards or even ask for new membership cards at gyms and wholesale stores. We tend to experience a lack of customer service and thus a long replacement journey begins.
Imagine, however, if you could easily get back all your cards and have a quick, no hassle, friendly experience? Well we think this is possible and can be used as an advantage in today’s global market place. Here are 4 ways you can boost your customer service to create a competitive advantage in the market place.
- Establish Company Culture – If you plan on having all hands on board to provide great customer service; it must start at the top. When the message is displayed and driven from the top of the organization, adoption will occur at a greater pace. A customer can immediately notice when a company’s main focus is customer service.
- Provided Proper Training – A part of providing distinguished service includes having employees that know how to do their jobs in an effective and efficient manner. A cashier cannot provide good service if they do not know how to operate a cash register. Although many mangers hold true to the swim or sink method for new employees, thorough training must be part of the program or your customers will suffer. Ask current staff to share tips and tricks they have developed that will help the entire team.
- Invest in Infrastructure – Many times employees may really want to help their customers but literally cannot assist because they do not have the correct tools. In order for employees to provide excellent service they need the tools to succeed. For example, having the latest software, tracking capabilities or direct phone lines to every department. To make service a competitive advantage for your business an investment in infrastructure and technology will be essential.
- Reward Staff – A driving factor to keep customer service levels high is rewarding your staff. Set service goals and create competitions in the office to keep the team spirit alive. As goals are hit reward your team with lunches, gift cards, raffles and more. When employees feel appreciated they are more likely to pass those good feelings to your customers.
At RAK Logistics we believe customer service is critical in all aspects of the supply chain. It is easy for customers to get lost in the shuffle with large established 3PL’s when they are not a billion-dollar company. At RAK Logistics we aim to provide the same global service as those global providers while still maintaining high customer service levels with all clients to help them grow and be successful.
Contact us today to learn how RAK Logistics can provide a global solution for your supply chain.
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